ORI CLUB & FRIENDS

OWNER OF ORI CLUB

BRUCE DINH

After graduating from Hanoi University of Architecture, I didn’t exactly follow an expected career path, and instead chose to realize my passion for mechanical keyboards by working as lead designer for a certain local team. While there were flashes of achievement and personal development, my time there was riddled with questionable management practices and an extreme lack of internal transparency, which eventually saw my personal reputation tainted, mostly due to the fact that I was the team’s communication liaison. I had to exit the community in disgrace, and thought I was never able to return. 

However, passion doesn’t die out that easily. A few years after my exit, I had the opportunity to talk to some friends who were then already established within the community under the name of Mechlovin’. One thing led to another, the fire in me was again ignited, and I mobilized everything under my possession to kickstart my own brand of custom mech: Ori Club. It was not an easy comeback due to incidents in the past, but I had nothing to hide and came clean by telling my side of the story. The community had full authority over the possibility of my return, and I was blessed with encouraging words. 

There initially was skepticism, and very understandably so, so I just had a lot to prove, and still do. The tale of Ori is about gratitude and redemption, and as the brand evolves, I think it is ultimately about freedom. It is the luxury that is now finally under my disposal, so that I can instil my own philosophy and experience in the bespoke industry in my keyboard designs. That freedom can also be interpreted as a gift that was given to me by this wonderful community, and I hope every time you look at my products, you see not only something that is very personal to me, but also my homage to your generosity and support.